
Oops.) What was so fascinating to me was how rote the experience of writing was, how easily the stories came.

(The site was deleted by the platform a year or so ago after I neglected it for too long. I let people submit photos and I’d write the accompanying story.
#Vsco girl aesthetic full#
I gave a talk to a room full of students at Connecticut College and did a couple radio interviews wherein I described the cultural relevance of the Carefree White Girl.Īfter a few months, Carefree White Girl had accrued thousands of followers. I made a song called Carefree White Girl with a friend in her basement in Bushwick it was about a Carefree White Girl who lives in Bushwick and dates a guy who looks like Devendra Banhart. I’d take those widely shared photographs and beneath them I’d write comedic tales of girls on study abroad or last-minute cross-country road trips and stories about nymphs posing naked in the forest to “commune” with nature without the hassle of clothes. The photos I made fun of fell into the category of Manic Pixie Dream Girl, but because they were stills or GIFs, I could create an accompanying narrative all my own.

It was called Carefree White Girl, a (then) subversive sendup. In 2011, I created a Tumblr to make fun of the explosion of these filtered fantasy women. The photography app Hipstamatic, a gritty-filter precursor to Instagram, had 4 million downloads by 2012, and its style was infiltrating the Tumblr feeds of every woman with an account.

#Vsco girl aesthetic windows#
On Tumblr, the platform du jour, there were photos of women, shoeless, in fields of flowers pouting lazily at the camera women standing at windows in their underwear looking dreamily out onto a European street there was even one photo making the rounds of a delicate, pale young woman in a white nightgown standing knee deep in Hurricane Sandy flood water. In 2010, washed-out images of skinny and ethereal white women became the internet’s newest favorite aesthetic.
